Innovation amounts to a type of change driven by a quest for organic growth.  Organizations seek to change in order to innovate or to continue changing as a result of innovation.  Organizations good at innovation describe the innovation process differently than organizations who are not good at innovation.  Furthermore, organizations good at innovation consciously design their organizations to support the desired narrative.  Like Google, they hire people who don’t need support and then support them.

Greg’s research and writing with fellow Wharton faculty member George Day support the importance of narrative and of underlying organizational design, two key aspects of the model for change presented in Greg’s book with Cassie Solomon, Leading Successful Change: 8 Keys to Success.